Edward Lai

Hello, my name is

Edward Lai

Assistant Professor of Marketing

About me

I am an Assistant Professor of Marketing at the Faculty of Business, The Hong Kong Polytechnic University (PolyU).

Research Interests

Sustainability
Consumer & Societal Well-being

I primarily study pre-purchase and post-purchase decision-making and work at the intersection of sustainability and societal well-being.

Research

Sustainability

Societal Well-being

Teaching

Marketing Analytics

Consumer Behavior

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