Teaching
My Teaching Philosophy
I believe higher education in business schools is a discovery process, where students take active roles in exploring different problems, relating their own perspectives, and ultimately transforming the learning experiences into knowledge of their own. Overall, my objective is to help students develop as deep critical thinkers. My role in the classroom is not just being a lecturer but being a facilitator who encourages students to engage in active learning and exploration. Therefore, I embrace the philosophy of student-centered learning.
My Courses
Marketing Analytics
A case-based course that focuses on developing evidence-based managerial decision making through analytics models and techniques.
Consumer Behavior
A topic-based course that covers both the classic and latest research findings in consumer behavior as well as applications in the marketplace.